IRM: EU GDPR and Third Party Management guides

Writing a guide to help companies understand the changing data retention, management and contracting regulations arriving with EU GDPR—specifically those relating to how third parties manage your data.

BOOKED BY: IRM
ASSETS WRITTEN: Guide eBooks
TARGET AUDIENCE: CIOs, business leaders, senior IT staff with responsibilities for data protection

Steve says:

Any job where I learn about an important trend or challenge being faced by the kinds of people I frequently write for is a good one. Before taking on this project for IRM, I was aware of EU GDPR, but I didn’t fully understand how serious and far-reaching its implications are.

The guys from IRM explained everything to me in a way that immediately made sense. With their insight, I didn’t just understand why companies needed to start taking action to prepare themselves for EU GDPR, I also built up a really clear picture of how they could do it.

Whenever you write about preparing for a coming change, it’s very easy to get bogged down in the theoretical. Because the situations you’re discussing haven’t actually happened yet, there’s a danger you’ll start talking at length about hypothetical situations that your audience may or may not find themselves in.

Sometimes that’s a necessary evil – but it rarely makes for compelling reading.

But with this project, that wasn’t the case. The changes coming with EU GDPR are a response to the data management and retention challenges that companies are already facing today, so we had a wealth of real-world examples to call on that really brought the piece to life.

All in all, it was a great project for everyone involved. I learned a lot, the guys at IRM got two strong pieces of content and their customers got some really useful guides, filled with practical advice and relatable examples.

Create B2B tech marketing content that really works

Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.