Podcast: The battle to stop B2B content from going to waste

Why does so much B2B content go unused? And is there anything marketers and copywriters can do to stop content waste? Listen in to find out.


60-percent-of-B2B-content-goes-unused-how-to-battle-content-waste-header-v1A staggering amount of B2B content goes unused after it’s been produced:

In this episode I’m joined by Fiona Campbell-Howes, Radix’s founder, and David McGuire, Radix’s Creative Director, to examine what leads to content waste and if there’s anything you can do to stop it.

Listen now to find out:

  • How a lack of review time can lead to B2B content getting benched
  • Why it always seems to be the work you like most that disappears
  • The effect strategy changes can have on publishing content
  • Why delays gaining permission from third parties can stop publication altogether
  • What editorial can do to reduce waste
  • … and more

Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.
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Music by Industrial and Marine.

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