We write B2B technology sales enablement collateral
Support your sales team to hold highly targeted and productive conversations – challenging, convincing, and converting your prospects.
Help your sales team (and help yourself)
When you put your marketing copywriters to work on your sales decks, battlecards, and cheat sheets, great things happen.
The messages you’ve worked so hard to distil don’t evaporate when you hand over your MQLs. Your sales team find they have clear, persuasive materials that build reassuringly on everything prospects have heard so far. And the bond between marketing and sales, so crucial to both teams’ success, grows a little deeper.
Sales enablement, but smarter
01
Consistently convincing messages
When marketers and salespeople pull in different directions, only your competitors win. We’ll ensure your sales collateral is a natural extension of your marketing content, helping to create a smooth and seamless buying journey for your prospects.
02
Collateral for every occasion
From slide decks with speaker notes to emails, direct messages, call guides, and cheat sheets, we can help you build a comprehensive catalogue of sales enablement content.
03
Sales materials crafted by storytellers
We’ll weave together features and benefits, industry statistics, and customer outcomes to help your salespeople deliver cohesive, compellingly evidenced pitches.
04
Ready responses to common objections
We’ll help you prepare salespeople with clear, pre-approved answers to any objections their customers regularly raise.
05
Space for salespeople to do their own thing
Great salespeople know when and how to add their personal touch. We’ll help you create collateral they can quickly adapt for different prospects and scenarios – from including a personalised introduction to swapping in an industry-specific case study.
Practical advice
How to make the most of: Sales enablement collateral
Let sales content inform your marketing content, too. If you’ve worked with your sales team to create answers to frequent customer objections, there’s likely a blog post you could write to nip them in the bud.
Make sure your salespeople are always working with the best material; remember to regularly update collateral with your freshest statistics and proof points.
Give your salespeople scope to customise your sales content, so every interaction feels personal for your customers.
