Exploring trends, challenges, and solutions, often in depth – ebooks and white papers let you demonstrate your vast expertise, capture leads, and nurture prospects.
The long-form powerhouse
A well-built ebook or white paper can be a very hard-working content piece. It might help you educate your audience, build brand awareness, introduce your solution, add to your database of leads – or all of the above.
How we bring your ebooks and white papers to life
01
Shaping the angle and the format
Not sure what story your ebook or white paper needs to tell? We’ll help you find the right narrative for your target audience. And if you’re not sure whether you need an ebook or a white paper, well, the terms mean different things to different marketers. We can advise on how to style your content piece, but really, it’s what’s inside that counts.
02
Your expert insights, plus our targeted research
Our writers will interview your experts, review all your relevant content and documents, and then dive into desk research – finding the supporting sources we need to help you present a truly compelling story.
03
The crucial outline stage
Have you ever opened a writer’s 3,000-word first draft, only to discover they’ve taken the brief in all the wrong directions? We’ll share an outline of your ebook or white paper so you can check we’re on the right path, suggest tweaks and additions, and help to shape a brilliant v1.
04
Templates? Yes please
Strict character counts, maximum page lengths, required formatting for boxouts and pull quotes – we’ll write copy that maps beautifully to your ebook and white paper templates, so there’s no extra hassle when it goes into design.
“We are so delighted with our partnership with the Radix team. The ebook has already proven to be very popular, with several high-profile public sector clients downloading. Our CEO has recently highlighted it in a letter to his peers.”
Maria Winn Chief Marketing OfficerMitie
Practical advice
How to make the most of: B2B technology ebooks and white papers
Keep all these long-form content pieces modular and scannable, including visual elements where you can.
Ask us to write promo materials – such as emails and social posts – to help you get your ebooks and white papers in front of all the right eyes.
Look for opportunities to atomise and repromote; one multifaceted ebook could spawn five much more focused blog posts.
