Create ABM content that makes [Prospect Name] take notice

Writing compelling content for an audience of one – and spurring them into action – requires knowledge, skill, and empathy.

We’ll help you create personalised B2B content that seizes your prospects’ attention, leaves a lasting impression, and gives your sales teams the opportunities they need.

Helping you deliver standout ABM campaigns
Practical advice

How to make the most of: B2B technology ABM content

  • Use your resources wisely – create content with some messaging that will work for everyone and some you’ll personalise in serious depth.
  • Even in 1:1 campaigns, it’s important that content also speaks to the priorities of your prospects’ colleagues, helping build the broader business case for your solution.
By the numbers

81%

of companies that measure the ROI of ABM say it’s higher than traditional marketing initiatives

1 2023 ABM Benchmark Study. Momentum ITSMA and ABM Leadership Alliance. November 2023.

Feature Content

A checklist to help prepare your subject matter expert for interviews and content feedback
Thin Slicing: What B2B marketers can learn from the agile software development practice
Webinar: How to brief your B2B copywriter (the right way)

Ready to create amazing B2B content? Get in touch to see how we can help.

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