Case studies

Customer stories, success stories, case studies – whatever you call them, they’re among the most persuasive content pieces any B2B content marketer can create.

The power of the customer story

For a B2B technology buyer, there are few narratives more compelling than how an organisation just like their own did exactly the thing they’re trying to do. Especially when the story is garlanded with glowing testimonials and successful outcomes.

We’ll ask for your side of the story

Put us in touch with the appropriate sales or customer success representative, and we’ll get the background we need to have a really productive conversation with your customer.

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We’ll interview your customer

You can join the call if you want, or leave it to us as your case study partner, so there’s less risk of the customer feeling awkward about singing your praises. We can even arrange the customer interview, so there’s one less thing on your to-do list.

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(Or you can interview them)

We prefer to interview customers ourselves when writing case studies. It allows us to begin shaping the story as we talk, pursuing potential hooks, and understanding exactly what the customer cares about. But it’s ultimately your call. If you need us to work from recorded conversations or transcripts, we’ve worked that way hundreds of times before.

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We’ll shape the story to meet your needs

Got a case study template with mandatory sections and strict character counts? Need one full-length story and one you can drop into a sales deck? Just let us know.

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We’ll draft copy everyone’s happy to approve

When we interview customers, we leave them knowing we’ll do their story justice and show them in the best possible light. And when we write the copy, that’s exactly what we do – helping to ensure the story avoids approval purgatory and is published to universal applause.

Practical advice

How to make the most of: B2B technology case studies

Atomise them into reusable testimonials and customer outcomes.
Compile them to create impactful, customer-centric ebooks.
Spin your customers’ greatest outcomes into compelling infographics.

By the numbers

#1 in the content rankings

Ask B2B marketers which content formats they find the most effective, and nothing gets more love than case studies and customer stories.

¹ B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024. Content Marketing Institute.

Case studies

We write B2B technology case studies

The power of the customer story

Featured Content

How we’ll craft your customer stories

01

We’ll ask for your side of the story

02

We’ll interview your customer

03

(Or you can interview them)

04

We’ll shape the story to meet your needs

05

We’ll draft copy everyone’s happy to approve

Practical advice

How to make the most of: B2B technology case studies

By the numbers

#1 in the content rankings

Ready to create amazing B2B content? Get in touch to see how we can help.

Case studies

We write B2B technology case studies

The power of the customer story

Featured Content

How we’ll craft your customer stories

01

We’ll ask for your side of the story

02

We’ll interview your customer

03

(Or you can interview them)

04

We’ll shape the story to meet your needs

05

We’ll draft copy everyone’s happy to approve

Practical advice

How to make the most of: B2B technology case studies

By the numbers

#1 in the content rankings

Ready to create amazing B2B content? Get in touch to see how we can help.

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