Radix Copycast Episode 25: Creating truly useful B2B marketing content
An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.
Useful content is essential to good content marketing. It’s about giving away a bit of your expertise to help your audience do their job more easily or to make better decisions. The aim is to build an appreciative community of fans who will one day come to buy a product or service from you.
But in practice, useful content can be hard to create. It’s more than just a blog post that discusses a current industry trend or a SlideShare highlighting a specific issue. From ROI calculators and how-to guides to workbooks and checklists, useful content is content that actually, practically helps people do their job better. And getting it right means really getting to grips with what your audience needs.
In this episode, Fiona and I explore how to identify content ideas that are useful and how to go about writing them.
Listen now to find out:
- The hallmarks of truly ‘useful’ content
- What you can do to identify ideas for useful content that your audience wants
- The best formats for useful content
- Tips on writing useful content
- … and more
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Music by Industrial and Marine.
Useful links
The Radix Team
Wider team
Since 2007, the Radix team has worked with B2B tech companies and agencies to create compelling content. With an average of 9+ years’ experience, our writers have the expertise and talent to communicate complex tech propositions with clarity, credibility, and creativity.