Podcast 54: why standout content needs writers *and* experts
How much should you rely on copywriters to come up with you content? Our B2B copywriting podcast Good Copy, Bad Copy provides the answers.
Every copywriter knows the feeling of being asked to think up content ideas for clients – and in some cases, developing their whole content strategy. But how much of this planning work should a writer do, who should pay… and, crucially, how much client input do we really need?
Talking to subject matter experts can make the difference between “me too” content and a really standout, original take on a subject. It’s why David rates them among the three people your B2B copywriter definitely needs to meet.
It’s pretty clear that an effective editorial board can transform your content – so why doesn’t this happen as standard? And how can writers and experts work together in a focused way, to get the best results?
In episode 54 of our B2B copywriting podcast, Fiona, David and Emily discuss what it takes to go from good copy to great copy.
Listen now to discover:
- Why there’s issues around access to subject experts
- The risks of being cagey with access
- Standing out from the crowd, and why it’s important
- How deep insight on a niche topic can make all the difference
- When copywriters should be relied on for content ideas
How to listen >>
You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.
(Or you can subscribe to the podcast on iTunes here. Alternatively, add our RSS to your preferred podcast player.)
Credits:
The Radix Team
Wider team
Since 2007, the Radix team has worked with B2B tech companies and agencies to create compelling content. With an average of 9+ years’ experience, our writers have the expertise and talent to communicate complex tech propositions with clarity, credibility, and creativity.