Podcast: Got content? B2B Marketing Summit 2016 takeaways

We learned a lot at the 2016 B2B Marketing Summit. From content marketing to intelligent content, here are our highlights and takeaways.


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For one day in June, The Business Design Centre in London was filled with some of the most experienced and interesting minds in business to business marketing. And we were lucky enough to be there.

With keynote speeches from Joe Pulizzi and Carlos Hidalgo, plus five different session streams: what did we learn at the B2B Marketing Summit?

In this episode of Good Copy, Bad Copy, David, George and I share our personal highlights and favourite B2B content marketing and copywriting takeaways from the likes of Bray Leino, Danfoss, Earnest, OmPrompt, Octopus Group and DSM (you’ll find the video David mentions here).

Listen now to hear us woefully mispronounce various names (sorry!) – and also find out:

  • Why more content doesn’t mean good content
  • How dynamic/intelligent content is still the future
  • What you need to ask before starting a project
  • Why SMEs don’t appreciate being patronised by B2B brands
  • … and more

Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.

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Music by Industrial and Marine.

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