Radix Copycast Episode 20: Using emotion in B2B copy
Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.
B2B and emotion aren’t often mentioned in the same sentence, but next month these strange bedfellows form the theme of the B2B Marketing conference.
And last year they were the subject of a major survey by CEB and Google, which revealed that emotion plays a surprisingly big role in B2B buying decisions.
So does this mean it’s time to start pulling on the heartstrings of B2B buyers? If so, how do you gauge when and where to get emotive in copy? And is it possible to take things too far?
Fiona is joined by David McGuire, MD of the B2B copywriting agency Lungfish, and associate writer here at Radix, to talk about why and how B2B marketers can best use emotion in marketing content.
Listen now to find out:
- Why B2B marketing needs to get emotional
- Which emotions marketers and copywriters should appeal to
- How to bring more emotive language into your copy
- Examples of B2B brands making great emotional connections
- … and more
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The Radix Team
Wider team
Since 2007, the Radix team has worked with B2B tech companies and agencies to create compelling content. With an average of 9+ years’ experience, our writers have the expertise and talent to communicate complex tech propositions with clarity, credibility, and creativity.