Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.
In 2014 we’ve seen predictions of an impending content shock, an increased appreciation for well written copy, stirrings of discontent with tried and tested formats (like eBooks) and a lot more play out in B2B marketing.
Overall, 70% of B2B marketers are creating more marketing content than they were a year ago. And as you’ll hear when we discuss the continued adoption of marketing automation – it definitely seems like brands are producing more content to feed their automation machines. But is this content always informative and interesting, and created with the customer in mind?
In this episode, Fiona and I analyse 10 copywriting and content marketing trends that have rocked B2B this year. And not all of them may be with us in 2015.
Listen now to find out:
- How native advertising turned audiences against it
- What Google’s continuing algorithm changes mean for copywriters
- Why better storytelling techniques mean better B2B videos
- Why more marketers are appreciating the value of good copy
- The benefits of customer focused content
… and more
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Music by Industrial and Marine.
Useful links
BrightTalk: The CMO Content Marketing Show
Radix: Is it game over for native advertising?
Sophos: Your future self called: Zombies
Adobe: Mean Streets – Wife
The Radix Team
Wider team
Since 2007, the Radix team has worked with B2B tech companies and agencies to create compelling content. With an average of 9+ years’ experience, our writers have the expertise and talent to communicate complex tech propositions with clarity, credibility, and creativity.