Radix Copycast Episode 25: Creating truly useful B2B marketing content

An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.


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Useful content is essential to good content marketing. It’s about giving away a bit of your expertise to help your audience do their job more easily or to make better decisions. The aim is to build an appreciative community of fans who will one day come to buy a product or service from you.

But in practice, useful content can be hard to create. It’s more than just a blog post that discusses a current industry trend or a SlideShare highlighting a specific issue. From ROI calculators and how-to guides to workbooks and checklists, useful content is content that actually, practically helps people do their job better. And getting it right means really getting to grips with what your audience needs.

In this episode, Fiona and I explore how to identify content ideas that are useful and how to go about writing them.

Listen now to find out:

  • The hallmarks of truly ‘useful’ content
  • What you can do to identify ideas for useful content that your audience wants
  • The best formats for useful content
  • Tips on writing useful content
  • … and more

Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.

You can subscribe to the podcast on iTunes here.

Alternatively: add our RSS to your preferred podcast player.

Music by Industrial and Marine.

Useful links

Velocity’s B2B Content Marketing Strategy Checklist

Moz’s SERPs title tag preview tool

fridaygirl.com’s Admin 101

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