Customer stories: 3 make or break moments – and how to ace them

There’s a reason case studies are so popular. They work.

But they can also be hard work. To create a great case study, you need to excel at a series of very different activities. You need to select customers strategically. Ask good questions and run a great interview. And drive approvals in a soft-but-still-very-effective way.

So, we’ve drawn on our experience helping B2B marketers tell countless customer stories, and created a practical guide to case study creation.

Read it to discover how to choose the right customer, craft a compelling story, and fast-track customer approval.

As well as advice from our team, you’ll find insights from a case study expert, Jana Newman, Senior Customer Advocacy Marketing Manager at Udemy. (Thanks again, Jana, for your wonderful insight.)