A checklist to help prepare your subject matter expert for interviews and content feedback
It’s hard to overstate the value that subject matter experts (SMEs) can bring to B2B technology content. When a great copywriter talks to a true SME, they’re able to tease out their niche knowledge, thought-leading opinions, and surprising insights and transform them into content that’s original, engaging, and authoritative.
But for many marketers, looping SMEs into the content creation process is far from easy. Often, the challenges marketers face are a result of their organisations’ complex internal structures and dynamics. We can’t make those things vanish – but we can help you work within them. Over the many years we’ve spent supporting B2B technology marketers, we’ve learned a huge amount about preparing SMEs to become engaged, enthusiastic participants in the content creation process.
We’ve distilled all that wisdom into a short checklist. Download it to discover:
- How to select and onboard a new SME
- How to prep them for an input call
- How to keep their feedback flowing (and your project rolling forward)
The Radix Team
Wider team
Since 2007, the Radix team has worked with B2B tech companies and agencies to create compelling content. With an average of 9+ years’ experience, our writers have the expertise and talent to communicate complex tech propositions with clarity, credibility, and creativity.