Contentious Episode 03: Is the B2B marketing funnel really dead?

In episode three of Contentious, Steve and Katy look back at the community poll results from last month’s episode, and explore some new research that suggests the B2B marketing funnel as we know it is dead.

With MiQ data showing that 87% of consumers switch between devices every hour, 91% use a second device while watching TV, and 42% of buyers say their path to purchase feels entirely random, things are obviously changing. Our hosts discuss just how new those shifts are, and what they really tell us about how B2B content marketing needs to evolve.

Contentious is a monthly podcast series inspired by behind-the-scenes conversations and shared experiences in B2B content marketing. Each month, we’ll present a new topic and discuss input from the community – so leave us a comment on LinkedIn or YouTube to share your content challenges, triumphs, and thoughts.