Contentious Episode 04: Is AI the best way to hit content production goals?
Contentious is back for episode 4, with a new host and a fresh (or is that refreshed?) topic for this month.
So many marketers we talk to are under pressure to ramp up their content volume but, as always, that doesn’t necessarily mean there’s more budget or time available to make that happen. Some are relying on AI to speed up production, but Katy and George reckon there’s more value to be extracted from organisations’ back catalogues.
Contentious is a monthly podcast series inspired by behind-the-scenes conversations and shared experiences in B2B content marketing. Each month, we’ll present a new topic and discuss input from the community – so leave us a comment on LinkedIn or YouTube to share your content challenges, triumphs, and thoughts.
Katy Eddy
Senior Writer / Director
Katy’s adaptability and relentless focus on delivering what her clients need makes her an incredibly valuable part of the Radix team. With the ability to quickly understand new technical topics, enterprise messaging, and client goals – and translate them into clear, compelling copy – there’s no project or topic Katy can’t handle. As a board director, she also helps shape our strategy and the way we work day to day.