Contentious Episode 05: When’s the right time to refresh your B2B messaging?
Join us for episode 5 of Contentious, where we’re digging into messaging – how often should marketers be reviewing their frameworks and what’s the best approach?
You can wait for a new feature update or a rebrand and complete the projects in tandem, but that often makes messaging a bigger deal (and workload) than it needs to be. Katy and George discuss whether a regular schedule of mini check-ins can help keep messaging laser focused and feeling fresh.
Contentious is a monthly podcast series inspired by behind-the-scenes conversations and shared experiences in B2B content marketing. Each month, we’ll present a new topic and discuss input from the community – so leave us a comment on LinkedIn or YouTube to share your content challenges, triumphs, and thoughts.
Katy Eddy
Senior Writer / Director
Katy’s adaptability and relentless focus on delivering what her clients need makes her an incredibly valuable part of the Radix team. With the ability to quickly understand new technical topics, enterprise messaging, and client goals – and translate them into clear, compelling copy – there’s no project or topic Katy can’t handle. As a board director, she also helps shape our strategy and the way we work day to day.