Contentious Episode 06: Let’s talk about voice and tone
It’s time for episode six of Contentious! We’re following up last month’s messaging discussion with a chat about its strategic counterpart: voice and tone.
How do you get to the heart of a brand’s voice? What’s the best way to reach consensus across your team? And is a set of voice and tone guidelines a useful resource or a restrictive set of rules? George and Katy talk about all this and more.
Contentious is a monthly podcast series inspired by behind-the-scenes conversations and shared experiences in B2B content marketing. Each month, we’ll present a new topic and discuss input from the community – so leave us a comment on LinkedIn or YouTube to share your content challenges, triumphs, and thoughts.
Katy Eddy
Senior Writer / Director
Katy’s adaptability and relentless focus on delivering what her clients need makes her an incredibly valuable part of the Radix team. With the ability to quickly understand new technical topics, enterprise messaging, and client goals – and translate them into clear, compelling copy – there’s no project or topic Katy can’t handle. As a board director, she also helps shape our strategy and the way we work day to day.