Contentious Episode 07: What does a useful B2B marketing persona look like?
We’re wrapping up this series of Contentious! But before we move on to what’s next in the land of Radix podcasting, we’ve got one final stop on our tour of B2B branding staples.
In our final episode (for now) George and Katy try to come up with the perfect format for a persona document. What do writers and strategists really need to know about marketers’ audiences to make sure they’re coming up with the right topics, messages, and formats?
Contentious is a monthly podcast series inspired by behind-the-scenes conversations and shared experiences in B2B content marketing. Each month, we’ll present a new topic and discuss input from the community – so leave us a comment on LinkedIn or YouTube to share your content challenges, triumphs, and thoughts.
Katy Eddy
Senior Writer / Director
Katy’s adaptability and relentless focus on delivering what her clients need makes her an incredibly valuable part of the Radix team. With the ability to quickly understand new technical topics, enterprise messaging, and client goals – and translate them into clear, compelling copy – there’s no project or topic Katy can’t handle. As a board director, she also helps shape our strategy and the way we work day to day.