Create compelling content for every decision-maker

In long B2B buying journeys, where deals depend on multiple approvals, it’s vital to have content that resonates with all the right decision-makers. But persuading C-level execs to spend time with your content isn’t easy.

To give you a headstart in the race for C-suite engagement, we’ve put together this need-to-know guide, featuring quick overviews of every senior decision-maker’s priorities and preferences.

In just a few minutes, you’ll discover engaging angles to take that will get their attention (and the things to avoid that will make them switch off). We’ve also signposted useful places to go to get inspiration on the topics they care about.