Contentious Episode 02: Is AI-created content changing your channel strategy?
In episode two of Radix’s new podcast, Contentious, Steve and Katy reflect on your input on last month’s AI-enabled search talking points – and introduce some new food for thought.
AI is making content creation easier and faster than ever, but increased volume doesn’t always translate to increased engagement. Inspired by the 2026 State of Marketing report from Hubspot, they’re exploring whether the deluge of AI-created content should nudge marketers towards gated channels or encourage them to focus on human-to-human experiences.
Contentious is a monthly podcast series inspired by behind-the-scenes conversations and shared experiences in B2B content marketing. Each month, we’ll present a new topic and discuss input from the community – so leave us a comment on LinkedIn or YouTube to share your content challenges, triumphs, and thoughts.
Steve George
Senior Writer
Steve is one of Radix’s most experienced and expressive writers. Beloved by our clients for his ability to turn simple ideas into high-performing content and campaigns, he blends strategic thinking with deep copywriting expertise to consistently deliver copy that gets results.