Webinar: 5 terrifying risks you should definitely take with your B2B content

In the first ever Radix webinar, you'll learn five calculated risks that'll make your B2B content stand out... and some smart ways to get your stakeholders to agree. *This webinar has now ended.*

Webinar: 5 terrifying risks you should definitely take with your B2B content

Five terrifying risks you should definitely take with your B2B content

Here’s a sad fact: behind every piece of bland, lifeless, me-too B2B content, there’s a marketer.

A marketer who wanted to do something different. Who had a better, bolder idea, but had it rejected – or shelved it because they’d never get their stakeholders to agree. Who’s frustrated, because they weren’t allowed to take a risk.

And that’s why the internet is full of  bullshit like “experience our end-to-end digital solution” and “in today’s fast-moving digital world…”

Standout content necessarily involves an element of risk – otherwise it wouldn’t stand out. But the right risk, the right way, at the right time. And that’s what our first ever webinar is about.

Spoiler alert: I’m NOT going to tell you to be braver. But I am going to share five ways you can take a sensible, calculated risk that will set your content apart. Importantly, I’ll also talk about how you can get your clients and stakeholders on board.

After the presentation, we’ll have plenty of time for questions and answers, to swap nuggets of best practice, and to tell stories from the B2B content trenches.

If you write, create or specify B2B content, I solemnly swear it will be a valuable and thought-provoking use of your time.

Hope to see you there.


Note: This webinar has now ended. Thanks to all who took part.

Further reading…

Whatever happened to the content marketing heroes?

David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.

More posts you might like…

How to be a better B2B writer, in 50 copywriting tips

Is this the definitive guide to B2B copywriting? We couldn’t possibly comment. But we can promise you 50 practical writing tips in a single blog post…

Does your B2B tech copy pass these five tests?

For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.

Improve your own writing: get our monthly copywriting tips

Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: