Five terrifying risks you should definitely take with your B2B content
Here’s a sad fact: behind every piece of bland, lifeless, me-too B2B content, there’s a marketer.
A marketer who wanted to do something different. Who had a better, bolder idea, but had it rejected – or shelved it because they’d never get their stakeholders to agree. Who’s frustrated, because they weren’t allowed to take a risk.
And that’s why the internet is full of bullshit like “experience our end-to-end digital solution” and “in today’s fast-moving digital world…”
Standout content necessarily involves an element of risk – otherwise it wouldn’t stand out. But the right risk, the right way, at the right time. And that’s what our first ever webinar is about.
Spoiler alert: I’m NOT going to tell you to be braver. But I am going to share five ways you can take a sensible, calculated risk that will set your content apart. Importantly, I’ll also talk about how you can get your clients and stakeholders on board.
After the presentation, we’ll have plenty of time for questions and answers, to swap nuggets of best practice, and to tell stories from the B2B content trenches.
If you write, create or specify B2B content, I solemnly swear it will be a valuable and thought-provoking use of your time.
Hope to see you there.
David
Note: This webinar has now ended. Thanks to all who took part.
Further reading…
