An adaptable classic

Ranging from quick-fire announcements and content promotion to customer case studies and deep-dive thought leadership, blogs and articles are among the most versatile formats out there.

Five paths to a brilliant blog post
Practical advice

How to make the most of: B2B technology blogs and articles

  • When a piece is bylined to a particular expert, try to reflect their voice in the copy.
  • Bundle your blogs with a handful of social posts, so anyone in your team can easily share them with an approved message.
  • Incorporate case study outcomes into thought leadership blogs to support your perspectives.
By the numbers

The average blog is 77% longer than it was a decade ago

Word counts for blogs have been growing consistently over the years, reaching 1,427 in 2023 – and companies that post longer blogs are more likely to report stronger results.

1 Annual Blogger Survey 2023. Orbit Media.

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