We write B2B technology promo copy and landing pages
You’ve created the content. You’ve planned the event. Now it’s time to engage your audience.
Make sure your content connects
Promotional copy should be an expertly engineered bridge between your target audience and your carefully crafted content. Rising elegantly from the content’s messaging, it needs to capture imaginations at a glance, and present readers with a clear, uncluttered path to exactly where you need them to be.
Build a complete package of promo materials
01
Pop up on your prospects’ newsfeeds
The character limits and design considerations of social posts and digital ads should be a spur to creativity – inspiring copy that’s smart and original. We’ll draw out your content’s most compelling messages, distil them down, and give you a choice of several approaches.
02
Drop into their inbox
From one-off emails pushing your upcoming webinar or snappy new ebook, to monthly newsletters and coordinated, multi-asset email nurture campaigns, we write every kind of promotional email you can imagine.
03
Share some of the highlights
When we’ve written you an in-depth content piece it’s easy for us to write a short article, sharing a little of the content’s value and teasing the rest. Your blog (or chosen industry publication) gets a fresh article, and your content piece gets extra engagement. It’s a win-win.
04
Stick the landing
Writing landing page copy doesn’t take long – especially if you’ve worked on the content piece the page will host. But it’s hugely important to get it right. It’s the difference between your reader bouncing off or strapping in.
Practical advice
How to make the most of: B2B technology promo copy
Make sure promotional articles and posts are valuable in their own right, but don’t give everything away – leave a strong reason to download the asset.
You can use fresh promo copy (and small updates) to reignite interest in your evergreen content.
