Research reports

The greatest reports are targeted and timely, teeming with original insights on the trends and topics that really matter to your customers and prospects. But they also have attention-grabbing titles, clear narratives, and inspiring, on-brand conclusions.

That’s why, as well as hiring a respected research company, you should bring in some seriously good copywriters.

Research reports: The gift that keeps on giving

Well-conceived, original research is a gift. A gift to your prospects, customers, and industry peers, who learn more about something that matters to them. A gift to your brand, helping build reputation and awareness.

And, above all, it’s a gift to your content marketing strategy: a valuable asset you can reasonably gate (if that’s your style), and atomise into everything from social posts to infographics.

The path to successful research reports

01

Ask the right questions

Original research costs money, so before you dive in, it’s always worth getting a second opinion on the questions you intend to ask. We’ll help you design a survey that, rather than producing generic or awkward data points, delivers valuable, versatile insights that support your marketing messaging and goals.

02

Find the narrative

Your Radix writer will help you sift through your responses, unearthing the most fascinating, surprising, and persuasive findings. Then we’ll polish them up, and carefully arrange them to tell the most engaging, useful story they can – while never compromising your credibility by straying from the facts.

03

Keep extracting value

Infographics, blog posts, videos, social posts… a well-realised research report can – and should – be adapted into almost every other content format. Plus, our writers will often spot golden opportunities to weave your findings into the other projects they’re working on for you, helping your investment in original research be felt across all your campaigns.

Practical advice

How to make the most of: B2B technology research reports

Consider revisiting key questions annually – or even sooner, in fast-changing industries – to keep your findings fresh and build a following.
Share your v1 with chosen SMEs or industry commentators, ask them to respond to your most interesting findings – and build their insights into the final piece.
Remember to get the word out to industry publications, especially if original research in your sector is relatively rare.

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Research reports

We write B2B technology research reports