Video content

Want your video content to stand out? Ask our specialist writers to craft stories and scripts that engage, inform, and persuade.

Magnificent B2B marketing in motion

Like every other kind of B2B technology marketing content, videos rely on strong ideas and great writing. So, before you hire the animator or roll the camera, talk to our team.

The foundation for captivating videos

01

Convey messages in moments

Telling a compelling, memorable story in just a minute or two is an art. We’ll write voiceovers and on-screen text that quickly capture your audience’s attention, keep them watching, and help them understand – and remember – exactly what you want them to.

02

Scripts that are easy to read and listen to

We’ll follow spoken word best practices so voiceover actors can deliver a stellar performance and viewers can easily absorb key information.

03

Make every second count

The best video content weaves together words and images to convey more information and emotion than either could alone. We’ll write scripts and storyboards that make the most of the medium – and your resources.

Practical advice

How to make the most of: B2B technology video content

Don’t try to cover everything in one video – focus on one clear message each time.
Create longer versions (for presentations and industry events) and shorter versions (for social media).
Add simple explainer videos to product pages on your website. They’re a great way to showcase user experiences and push prospects to book a full demo.

By the numbers

53% of B2B marketers

say videos deliver their best results, sharing the top spot with case studies.

¹ B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024. Content Marketing Institute and MarketingProfs. 2023.

Feature Content

A checklist to help prepare your subject matter expert for interviews and content feedback

Thin Slicing: What B2B marketers can learn from the agile software development practice

Webinar: How to brief your B2B copywriter (the right way)

Ready to create amazing B2B content? Get in touch to see how we can help.

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