Just like the copy you’re reading right now. But rooted in your own brand’s story, values, and propositions, and speaking in your own, distinctive voice.
“Crucial” is an understatement
We all know how important the words on our website are. They need to build our brands in the eyes of current and future customers, while simultaneously conveying – simply and clearly – who we are and what we do.
And as we’ve discovered writing our own site, web copy can also change the way you feel about your brand, aligning and energising everyone around your common goals and beliefs.
Web copy that’s driven by your needs
01
A tailored service, every time
Maybe you’re rebranding and need a team of writers to run with the results of your recent messaging workshop. Maybe you’re pushing into new verticals and need help building out industry pages that feel cut from the same cloth as the rest of your site. Tell us your starting point and we’ll accelerate you towards the finish line.
02
Helping the project flow
Major web copy projects are complex beasts. Success depends on multiple creatives working to common timelines and marketers managing a huge cast of subject matter stakeholders. We’ll support you however we can, whether that means creating copy templates for different types of page, or managing a shared, progress-tracking spreadsheet.
03
Nailing messages and approvals
Messaging documents are a great start. Especially when they’re freshly minted. But we’ll still ask to talk to your product, solution, or industry SMEs before we start crafting the copy for the pages they really care about and will ultimately need to approve.
04
Your brand voice
If you have brand voice and style guidelines, we’ll keep your new web copy aligned. If you don’t, we can work with you to develop a short, practical checklist for writers. (Rather than a 70-slide deck that sits gathering dust on your company’s SharePoint.)
Practical advice
How to make the most of: B2B technology web copy
If you can – and this takes real planning and discipline – write your website from the bottom up. Having approved copy for your child pages will help you write your parent pages with speed and confidence.
Spend more time thinking about messages than keywords; talk to your audience in their language and you’ll automatically include a lot of those search terms along the way.
Identify the key stakeholders for each page and get them talking to your writers. That way, your first draft will be much closer to their expectations, and you’ll minimise the risk of them losing confidence in the project and trying to rewrite everything themselves.
