It’s no wonder Account-Based Marketing is so popular: it works. But when you tell your key contact that this content is written just for them, you raise the stakes sky-high. And the copy absolutely needs to deliver.
So, how can marketers, and copywriters, get it right first time?
The fourth episode of our B2B Content Audio Blog series recaps our popular blog post Copywriting for Account-Based Marketing: what marketers (and content writers) need to know.
With input from experts Bev Burgess, Robert Norum and Andrea Clatworthy, I reveal:
- Why ABM could be the antidote to B2B content overload
- The three flavours of ABM, and what writing skills you need for each
- Why marketers need to (and I quote) “Get over yourselves”
This podcast series is a pilot, so we really want to know if you find the short-form format helpful.
Alternatively, if you prefer a longer listen, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.
How to listen
You’re very welcome to use the player above, or download the episode here.
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Audio editing: Bang and Smash
Title music: “Chinny Reckon” by the Nye Bevans