It’s been described as the “one kind of content that crushes almost everything else”, but how should you use research in B2B? We ask expert Simon Hayhurst.
Too often, it’s difficult explaining why some B2B content works, and some doesn’t. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing.
B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.
Bad news: there’s no new “Good Copy, Bad Copy” this month. The Good news? We have an audio blog on ABM copywriting for you instead.
Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
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