Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
How do you handle negative feedback on your writing? And what does it take to proof something properly?
Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.
How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…
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