Podcast 68: the best B2B content of 2018

As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.

Podcast 67: B2B content trends and analytics – which formats get the best results?

Which types of B2B content get the strongest engagement? And how do you measure what content works best?

Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?

Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?

Podcast 65: handling feedback on your writing, and how to proofread well

How do you handle negative feedback on your writing? And what does it take to proof something properly?

Podcast 64: data v creativity, and SEO copywriting for B2B

Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.

Podcast 63: writing B2B copy for international audiences

How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…

Podcast 62: content strategy, and how B2B web writing has changed

How do you create truly unique web copy and successfully manage projects from start to finish?

Podcast 61: what can you buy to improve your B2B writing?

What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.

Podcast 60: the lowdown on B2B messaging workshops

Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.

Podcast 59: writing email subject lines, B2B InTech 2018

Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.

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