We share takeaways from this year’s Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020.
David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, talk to Joel Harrison about pivotal moments in B2B marketing’s history, and what it could look like in the future.
We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs.
Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn.
105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.
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