The B2B Content Audio Blog #9: a foolproof blog post structure you can steal

Planning your next blog post? Follow these nine steps to make sure your structure is on point.

Click the "play" button. Subscribe on iTunes. Grab the RSS feed. Or Download it here.

You’ve got a great idea for you next blog post—so why is it so difficult to get down?

Ordering your arguments and writing persuasively is one of the most important skills for a writer to have, and with the right structure it doesn’t even have to be that hard.

In this audio blog you’ll hear structural template that you can totally steal (with our blessing) and use for almost any blog you’re likely to write.

In six minutes flat, you can pick up:

  • Our bulletproof structural template for a basic blog post
  • The top tips we rely on for engaging our audience
  • Ways to add value to your posts—no matter what you’re writing about

“Looks like we got ourselves a reader…”

You’d prefer the old-fashioned, written version of this piece, here’s A basic structure you can use for almost any blog post.

Or, if you’re you’d like to listen to something longer, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

How to listen

You can download the episode here, or stream the episode in the player at the top of the page.

(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)

Get in touch

Got something to say?  Email, tweet at us, or leave an iTunes review. (Please, we’re lonely…)


Audio editing: Bang and Smash

Further reading…

A basic structure you can use for almost any blog post

Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...

As one of our longest-serving copywriters, John’s worked with every kind of Radix client there is. It’s this experience that enables him to compose clear and compelling copy tailored to each client’s specific needs. His enviable creative writing skills also make him one of our go-to writers for video scripts, infographics, and enterprise animation work.

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