The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won't? We use a hierarchy of five key tests.
Even the best writer can have an off day. So how do you ensure your content is consistently top-notch?
Unfortunately, there are no shortcuts—but there are some tricks of the trade. Here at Radix, we have a set of five quality control standards, which we use for our internal reviews.
Whether you’re reviewing someone’s copy, or about to publish some of your own, these five questions will let you know if your writing is good to go.
Listen now to learn:
- The questions behind our Maslow-inspired pyramid of copywriting skills
- How to spot simple, and not-so-simple, mistakes
- How to pass the ‘so what’ test and the importance of being exceptional
“Looks like we got ourselves a reader…”
David’s original blog post includes a graphic of the skills hierarchy itself: Does your B2B tech copy pass these five tests?
Or if you’d like to try another Radix podcast, there’s always Good Copy, Bad Copy: the B2B Copywriting Podcast.
How to listen
You can download the episode here, or stream the episode in the player at the top of the page.
Alternatively, you could subscribe to us on iTunes, or use this RSS feed here. Excitingly, you can also now find us on Spotify.
Get in touch
Got something to say? Email [email protected], tweet at us, or leave an iTunes review. We have three episodes left, so we’d love to know what you thought of the series.
Credits
Audio editing: Bang and Smash
Theme tune: “Chinny Reckon” by the Nye Bevans
John Kerrison
Senior Writer / Director
As one of our longest-serving copywriters, John’s worked with every kind of Radix client there is. It’s this experience that enables him to compose clear and compelling copy tailored to each client’s specific needs, and sit on the Radix board of directors, helping to shape the future strategy of the company. His enviable creative writing skills also make him one of our go-to writers for video scripts, infographics, and enterprise animation work.