Podcast 48: B2B blogging keeps changing – so how do you write a good post?
Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.
Blogs are one of the most-used content tactics by B2B marketers, according to research by Content Marketing Institute and MarketingProfs. (In fact, they’re the second most used.)
And guess what? Here at Radix, we wrote more blog posts in 2016 than any other content format.
Blogging is still big in business to business marketing – but things are changing, fast. In our recent #b2bcopychat, some people were noticing a trend for longer, better-researched blogs… while others had heard whispers that the format might be dying out.
Which is true – or could it even be both? Join Fiona, David and me as we discuss why blogs play such a huge role in B2B marketing, and how to write blog posts that readers will want to engage with.
Listen in now and find out:
- Why blogs are such a versatile format
- Why they’re getting longer, better, and more expensive
- The importance of quality, and niches
- Our top tips for writing quality blog posts
- … and more
You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.
(Or you can subscribe to the podcast on iTunes here. Alternatively, add our RSS to your preferred podcast player.)
Notes from this episode…
Want to know what a present participle is? Then check out this explanation over on Grammar Monster.
Thanks to Paul Hewerdine of Earnest, and the #b2bcopychat gang for their input to this episode.
The Radix Team
Wider team
Since 2007, the Radix team has worked with B2B tech companies and agencies to create compelling content. With an average of 9+ years’ experience, our writers have the expertise and talent to communicate complex tech propositions with clarity, credibility, and creativity.