Podcast 71: how to write B2B social media content
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.
Ah, social media. Everyone’s doing it, but – in B2B marketing, at least – it seems there are still precious few brands doing it very well.
From a copywriting point of view, social is too often an afterthought. Instead of a nuanced, two-way conversation, pre-created content gets blasted out to anyone who wants to read it, in a post desperate to attract any kind of engagement from the widest possible audience.
In this episode of Good Copy, Bad Copy: the B2B Copywriting Podcast, social media expert Kate Stoodley of New York-based Comment Ground explains why that’s precisely the wrong approach.
Where social ends, and content begins
Give the episode a listen, and you’ll hear Kate tell us:
- Why, just because you can put content on social, doesn’t mean you should
- How to decide what to publish on LinkedIn, and what goes on your blog
- Where Facebook and Instagram fit into the B2B mix
- The hallmarks of great B2B social content
- The case for going beyond your competitors, and putting a point of view
How to keep up with social media change
We’re not going to lie; we were pretty relieved when Kate admitted that even social media gurus struggle to keep on top of all the changing formats and specifications. Here are the resources she recommended:
- Hootsuite’s social media management blog
- The Buffer social media resources blog
- Social Media Examiner
- The Official LinkedIn Blog
- Twitter’s own blog
- Sprout Social’s Social Media Insights
Name that chair
Here’s the awesome new/old Eames chair Fiona was talking about in this episode:
To name it, drop us a line to [email protected], or tweet us using the hashtag #NameThatChair.
(Thanks to our lovely new account manager Phil for the badass photo skills.)
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How to listen
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Credits
Podcast editing and music by Bang and Smash.
The Radix Team
Wider team
Since 2007, the Radix team has worked with B2B tech companies and agencies to create compelling content. With an average of 9+ years’ experience, our writers have the expertise and talent to communicate complex tech propositions with clarity, credibility, and creativity.