Podcast 77: B2B content formats – copywriters v the PDF

In this month’s Good Copy, Bad Copy, we’re talking about B2B content formats with a whole bunch of marvellous guests.

Lorraine Williams from Lighthouse Proofreading shares tips to help you check a PDF properly, while Nick Mason and Karla Rivershaw from Turtl put forward a convincing case for the format’s indefinite retirement. Contrarian as it may sound, they provide a convincing (and cathartic) argument.

(While you’re listening, be sure to check out Turtl’s apocalyptic ‘Kill the PDF’ campaign story.)

Also, David returns after hosting this year’s Copywriting Conference with a ton of great tips shared by copywriters throughout the day. (Hello to Mel, Ashley, Rohan, Melissa, Paul, Jason Isaacs, and Sam!) We’re not sure how he managed to snag so many of you to talk at such a busy event, so thanks for giving the charmer your time.

Nominate your favourite B2B content of 2019

Our rundown of the best of B2B content is back. And this year, we’re casting our net even wider.

So, if a piece of B2B marketing has impressed you this year, now’s your chance to give it props. It could be a social post, a blog, a white paper or even multi-media – whatever the format, let us know.

To nominate a piece of content, you can either open our nifty Typeform (remember to hit “submit” at the end)… or better yet, record a quick voice memo on your phone, and email it to [email protected].

And don’t forget to tell us your name, and where you work, so we can give you a shout out.

One checklist to rule them all…

86% of B2B content creators say people in their organisation can’t agree on what good content even looks like. If that sounds familiar, our webinar on 15 content checks is for you.

It’d be nice to interact with you directly as a podcast listener, but spaces are limited, so please register before you miss out.

In Episode 77, you’ll find…

1:25 – How to share your favourite B2B content of 2019

3:24 – “What did the PDF do to you?” interview with Nick Mason and Karla Rivershaw

9:45 – Our take on the PDF debate and writing for new B2B content formats

15:33 – How to proof a PDF: interview with Lorraine Williams

29:55 – How do copywriters find the PDF proofing process?

31:10 – Attendee tips from the Copywriting Conference 2019

Send us your praise, criticism, ideas, jokes, pets…

Contact us through @radixcom on Twitter or [email protected] (if you really want to make David’s day, send us a voice memo).

How to listen

• You can download the episode here (right click and select “Save As” to download)
• Or you can subscribe to the podcast on iTunes here
• Alternatively, add our RSS to your preferred podcast player
• And don’t forget you can follow us on Spotify

Credits

Big thanks to Lorraine, Nick, and Karla for their time. And to everybody who David teased tips out of at this year’s Copywriting Conference.

Podcast editing and music by Bang and Smash