Podcast 63: writing B2B copy for international audiences

How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…

Podcast 62: content strategy, and how B2B web writing has changed

How do you create truly unique web copy and successfully manage projects from start to finish?

Podcast 61: what can you buy to improve your B2B writing?

What’s the best purchase to improve your copywriting? The team talk keyboards, monitors, software and tech.

Podcast 60: the lowdown on B2B messaging workshops

Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.

Podcast 59: writing email subject lines, B2B InTech 2018

Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.

Podcast: how to get value for money from your copywriter

How can you get more value from your B2B copywriting budget – and where should you definitely NOT cut corners? Fiona and David explore your options…

Podcast: how to write up a B2B marketing event

In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).

2017: A content odyssey (witness B2B marketing’s latest evolutionary leap)

How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.

Podcast: what did we learn at Copywriting Conference 2017?

Where can you laugh all day, write “I love you” on a banana, and gain copywriting tips? CopyCon17, that’s where. Listen to our run-down of the event.

Podcast: why standout content needs writers *and* experts

How much should you rely on copywriters to come up with you content? Our B2B copywriting podcast Good Copy, Bad Copy provides the answers.

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