Podcast 91: the Best B2B Content of 2020

We reveal what you voted this year's best B2B content – and four expert panelists share their tips for 2021.

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Our final Good Copy, Bad Copy of 2020 is an extra special one. It’s our third annual Best B2B Content roundup – when we reveal what you’ve voted as the best content of the year.

And this year, through the joys of Zoom, David’s joined by an international panel of B2B marketing experts to discuss the results.

Meet our expert panel of B2B marketing all-stars

We know we’re biased, but this year, our best content shortlist has it all. There’s brutal honesty. There’s outrage. There’s celebration. There are surprises. There are insights from industry leaders. And there’s a whole load of fantastic B2B content to talk about.

You can can see all the nominees in more detail here.

Plus, you’ll hear from our all-star panel on the B2B marketing trends that have dominated 2020, their top predictions and tips for the B2B content that could define 2021 – and why B2B content is such a level playing field.

So who have you voted the winner? You’ll have to listen to find out…

In this episode, you’ll find:

00.33 – Meet our all-star panel of B2B marketing experts

05:20 – 2020 in review: how do you make B2B content in a year like that?

12:05 – Our countdown begins: places 10-6

20:27 – We reveal places 5-2, including this year’s runner-up

44:26 – Honorary mentions: the content that didn’t quite make the top 10

46:18 – We reveal what you voted this year’s best B2B content

49:50 – Hear our panellist’s tips and predictions for B2B content in 2021

Tell us your joy, despair or outrage at the results…

Contact us through @radixcom on Twitter or podcast@radix-communications.com (you could even send us a voice memo).

How to listen 


Hearty congratulations to our finalists, and a big thank you to everyone who sent in audio, nominations, or voted: Emily King, Doug Kessler, Joel Harrison, Paul Hewerdine, Giles Shorthouse, André Spiteri, Andrew Last, Eman Malik and so many more. We had an absolute blast looking through them all.

And thank you so much to the ABBA of B2B copy – our wonderful panel of experts. Maureen Blandford, Harry Kapur, Karla Rivershaw and Lasse Lund, it was great to hear your round up of the longest year ­ever, find out your honest opinions on our finalists, and get an idea of what’s coming up next. You should do this for a living.

Podcast editing, music, and festive sparkle by Bang and Smash.

Lizzie Cresswell

When you need short-form content that’s snappy, informed, and understands its audience to a tee – you can count on Lizzie to deliver. And as a perfectionist with a keen eye for detail, she’s quickly become one of our most trusted proof-readers. When she’s not writing another winning ABM campaign, you’ll likely find her trekking the Cornish coast.

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