Podcast 58: how to get value for money from your copywriter

In a world of shrinking content budgets, how can you get better value for money from your B2B copywriter?

Subscribe on iTunes. Grab RSS feed. (Or just use this player... yep, that 'play' button up there.)

Demand for great B2B content is growing, but that doesn’t necessarily mean your budget for copywriting is expanding to match. So, naturally you start looking for ways to get more value for money.

But, obviously, you shouldn’t sacrifice quality just to save a few quid – it’s all about balance.

In the newest episode of Good Copy, Bad Copy, David and Fiona discuss a few ways you can get the biggest possible bang for your B2B copywriting buck.

Listen now to find out:

  • How our pricing strategy and copywriting price list came to be
  • Where you can save money and add value to your project
  • Where you really, really shouldn’t cut corners

How to listen…

You can download the episode here (right-click and “save-as” to download). Or stream the episode in the player at the top of the page.

(Or you can subscribe to the podcast on iTunes here. Alternatively, add our RSS to your preferred podcast player.)

Other content we talk about in this episode:

Want to contact the show?

It’s always good to hear from listeners. You’ll find us on Twitter… or feel free to send your thoughts to podcast@radix-communications.com (if you’re feeling fancy, email a voice memo).

Next month, we’ll be talking about the dark art that is writing email subject lines. So if you’ve any questions, thoughts or tips, do get in touch.



Audio editing and music by Bang and Smash.


Nick developed his copywriting skills in retail, e-commerce, and politics, writing for brands like John Lewis, Tesco, and IHG – and even Members of Parliament and the House of Lords. Today, he’s a favourite among our public sector, retail, and cloud computing clients for his ability to translate complex subjects into audience-relevant and reader-friendly content.

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