Radix Copycast Episode 17 – Storytelling in B2B, the final frontier
Storytelling is back on the agenda for content marketers, but how can copywriters adapt storytelling concepts in copy for B2B marketing? Listen to find out.
This episode is an update to and complements episode 3 of the Radix Copycast.
Storytelling seems to be climbing back up the agenda in content marketing, judging by the number of blog posts and articles we’ve seen recently. But what exactly do we mean by storytelling in marketing, and what kind of storytelling techniques can copywriters adopt?
Fiona and I welcome back television comedy writer James Henry (Green Wing, Smack the Pony, Campus), to talk about the structure of classic storytelling and how it can be adapted for content marketing.
Listen now to find out:
- What ‘storytelling’ actually means in B2B marketing
- How to create believable, empathetic characters
- What it means to break down a three-act structure into 60 seconds of video
- Which of the seven basic plots can be easily applied to B2B marketing
… and more
Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.
You can subscribe to the podcast on iTunes here.
Music by Industrial and Marine.
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The Radix Team
Wider team
Since 2007, the Radix team has worked with B2B tech companies and agencies to create compelling content. With an average of 9+ years’ experience, our writers have the expertise and talent to communicate complex tech propositions with clarity, credibility, and creativity.