The B2B Content Audio Blog #7: how to write an ebook that gets results
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.
Content marketing is full of ebooks; some good, some bad, and some ugly. How do you write content that really stands out?
In this audio blog we present a definitive guide to writing ebooks the right way. We identify the key characteristics and tricks of the trade that will get your words read – and more importantly, responded to.
Listen now to learn:
- The three hallmarks of a great ebook
- Top tips for approaching your next project
- An step-by-step guide to writing every section
“Looks like we got ourselves a reader…”
If you’d rather see the written version of Fiona’s complete guide, here’s How to write an ebook for a B2B audience.
Or, if you’re you’d like to listen to something longer, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.
How to listen
You can download the episode here, or stream the episode in the player at the top of the page.
(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)
Get in touch
If you find the audio blog format useful (or if you have a way to improve it), please do get in touch. Email [email protected], tweet at us, or leave an iTunes review.
Alternatively, you can read about our ebook writing services, here.
Credits
Audio editing: Bang and Smash
Title music: “Chinny Reckon” by the Nye Bevans
John Kerrison
Senior Writer / Director
As one of our longest-serving copywriters, John’s worked with every kind of Radix client there is. It’s this experience that enables him to compose clear and compelling copy tailored to each client’s specific needs, and sit on the Radix board of directors, helping to shape the future strategy of the company. His enviable creative writing skills also make him one of our go-to writers for video scripts, infographics, and enterprise animation work.