The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why

There's a big, obvious mistake in the way B2B marketers write and measure email subject lines. Give us eight minutes; we'll point out the problem (and give you four tips to get it right).

Click the "play" button. Subscribe on iTunes. Grab the RSS feed. Or Download it here.

If you write marketing emails you’ve no doubt been told over and over again that the subject line is the most important thing to get right. Why? Because it’s first thing the audience will read – and governs whether or not your email gets opened.

But the truth is, it’s more than that. Most of the time, it’s the only thing your audience will ever read.

So, how do you craft punchy, engaging subject lines time after time? In this audio blog we share our top tips for capturing your audience’s attention from the get-go (and delivering at least some marketing value even when they don’t open your mail):

  • Why getting an email opened isn’t even half the battle
  • The importance of targeting your reader’s subconscious
  • Four ways to craft the perfect subject line

“Looks like we got ourselves a reader…”

You’d prefer to read Steve’s original blog post for yourself? That’s absolutely fine by us. Here’s Subject lines: the secret shortcut into the subconscious.

Or, if you’re you’d like to listen to something longer, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

How to listen

You can download the episode here, or stream the episode in the player at the top of the page.

(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)

Get in touch

If you found this audio blog format useful, we’d love to know. Email, tweet at us, or leave an iTunes review.


Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans


As one of our longest-serving copywriters, John’s worked with every kind of Radix client there is. It’s this experience that enables him to compose clear and compelling copy tailored to each client’s specific needs. His enviable creative writing skills also make him one of our go-to writers for video scripts, infographics, and enterprise animation work.

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