What does good B2B content look like? 15 essential quality checks
Thursday 7th November, 4pm GMT / 11am EST
It’s hard to create great B2B content when everyone’s idea of quality is subjective. You get vague, unhelpful feedback like “this reads well”. Eight sets of conflicting amends to consolidate. Stakeholders – who should be fine-tuning technical accuracy – spending precious time changing “use” to “utilize” because they think it sounds “more professional”.
It’s a lot of noise. And importantly, there’s nobody speaking up for your reader. The process that was supposed to improve your content ends up focusing on the wrong things, and ends up making it worse.
At Radix, we can’t afford to work like that. We write a lot of B2B content, and every scrap of it is reviewed by our own editors before it leaves the warehouse. We need to work fast, and keep our standards consistently high, or we’ll be broke.
And that’s why we created our 15-point content checklist, covering everything a piece of B2B content needs to work – from basics like grammar and spelling to audience value, voice and tone.
In this one-hour webinar, we’ll take you through every point of our list, and give you some tips on how to create your own. We’ll also talk about how you can use it to:
- improve your content
- wrangle your stakeholders
- guide your training and development
As B2B content creators, none of us have as much time as we’d like. So I solemnly promise to cram as much valuable stuff into the hour as I can. Spaces on the webinar are limited, though, so do reserve yours ahead of time.
This webinar has now finished.
Further reading…
Podcast 73: our 15-point checklist for reviewing B2B copy
Too often, it’s difficult explaining why some B2B content works, and some doesn’t. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing.
