6th principle of badass B2B web copy: Integrity
Often in copywriting, it’s good to surprise people. But when you’re writing a web page it’s the last thing you want to do…
5th principle of badass B2B web copy: Empathy
As B2B copywriters, our relationship with Google has changed pretty dramatically. In this short video, David explains how (with a special guest appearance from Google himself...)
4th principle of badass B2B web copy: Kindness
People might think the internet is a cut-throat, competitive place. But if you really want to win, try a little tenderness. Watch and learn…
3rd principle of badass B2B web copy: Perspective
Newsflash: your website is not about you. Even the “about us” page. In fact, especially that page. Here’s why…
2nd principle of badass B2B web copy: Focus
Every page on the internet succeeds or fails on its own merits. So when you’re copywriting, treat each page as if it’s the only one in the world.
1st principle of badass B2B web copy: Clarity
Every web page has a job to do – so before you start writing, you’d better know what that job is. In this short video, David explains why, and how.
Mind the content marketing skills gap
Increasingly, content marketers are struggling to source the skills they need. What can be done? David and Emily share their highlights from the Bristol Content Group’s “Great Big Content Skills Debate”.
Does your B2B tech copy pass these five tests?
For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.