2nd principle of badass B2B web copy: Focus

Every page on the internet succeeds or fails on its own merits. So when you’re copywriting, treat each page as if it’s the only one in the world.

1st principle of badass B2B web copy: Clarity

Every web page has a job to do – so before you start writing, you’d better know what that job is. In this short video, David explains why, and how.

Mind the content marketing skills gap

Increasingly, content marketers are struggling to source the skills they need. What can be done? David and Emily share their highlights from the Bristol Content Group’s “Great Big Content Skills Debate”.

Does your B2B tech copy pass these five tests?

For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.

Kung Fu Secrets of B2B Copywriting: End with a Bang

In the last of the current series of Kung Fu Copywriting secrets, David shares how a knowledge of Shakespeare can add impact to the copy you write.

The Lungfish Cup Laser Tag 2016: Defend humanity, and raise cash for BBC Children in Need

Join us on Thursday November 17th for an epic laser battle that might just decide the fate of the planet (and raise much-needed money for disadvantaged kids).

Kung Fu Secrets of B2B Copywriting: Features, Benefits & Advantages

How do you discover the benefit of a feature – and the advantage of that benefit? And how do you link them all up? David takes us into copywriting Inception…

Kung Fu Secrets of B2B Copywriting: First Bit Last

Your opening words are the most important. But here’s a secret: you don’t have to write them first.

Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.

Kung Fu Secrets of B2B Copywriting: The Power of Three

For thousands of years, people have understood that messages grouped in threes feel satisfying and persuasive. Who are we do argue?

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