Research report: barriers to B2B marketing content
105 B2B content marketers shared their problems and frustrations with us. Now, we'll share them with you (with commentary and advice from industry experts, for good measure).
Nominate the best B2B content of 2019
What piece of B2B content has caught your eye in 2019? Nominate your favourite here...
Job vacancy: Junior B2B Copywriter
If you're a talented writer, looking to start a career in B2B copywriting, we'd love to hear from you.
Webinar: What does good B2B content look like? 15 essential checks
Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist. This webinar has now finished.Podcast 76: what makes bad B2B content?
We discuss the obstacles that prevent good marketers from making good content… and Harry Kapur shares why B2B writers need intellectual rigour.
How to write a B2B press release (that doesn’t suck)
They may not be fashionable, but we still get asked to write a LOT of press releases. Here's how to spot a good one.
Survey: what stops you making great B2B content?
The world is full of brilliant B2B marketers. So why is so much B2B content so awful? This anonymous survey is a place to vent about the frustrations that stop you doing the work you really want to do.Podcast 75: B2B copywriters v AI – what does the future really hold?
How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.
Podcast 71-and-a-half: ABM copywriting… and an apology
Bad news: there’s no new “Good Copy, Bad Copy” this month. The Good news? We have an audio blog on ABM copywriting for you instead.