What kind of content stands out, now ABM is so popular? To find out, we talk to Accenture’s Head of ABM for Europe, Rhiannon Blackwell.
Bad news: there’s no new “Good Copy, Bad Copy” this month. The Good news? We have an audio blog on ABM copywriting for you instead.
The more personalised your content gets, the better it needs to be… so copywriting for Account-Based Marketing (ABM) is a high-stakes game.
In a world swamped by generic content, could ABM be the solution B2B marketers need to stand out? And if it is – what does this mean for copywriters?
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