Posts tagged "audience"

CIO

Articles
– October 4, 2017

How to write for the new CIO: a Radix primer

Writing a great piece of targeted B2B copy means knowing your audience – and their line of business – inside out. And lately, the role of the CIO has changed. Let’s find out how.
reddit v Quora: how can you use them in B2B marketing?

Articles
– May 4, 2016

reddit v Quora: how can you use them in B2B marketing?

Scared of reddit? Unsure what to do with Quora? Emily looks at how both platforms can benefit B2B marketers (as long as you don’t put promotion first).
Draw up your copywriting shopping list

Articles
– July 23, 2013

A cheat’s guide to creating buyer personas in minutes

Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.

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