Webinar: The Seven Deadly Sins of B2B Content (and how to avoid them)

Want to deliver crisp, clear copy that gets results? In this live webinar recording, consultant copywriter George Reith shows you how to avoid common writing mistakes that could be holding your B2B content back. This webinar has now taken place, but is available to watch on our YouTube channel.

Podcast 99: Why we need emotion in B2B

This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.…

What is long-form B2B content, and why does it work so well?

If you need to turn awareness into interest, long-form B2B content could be your not-so-secret weapon. Here’s why it’s so effective – and how you can ensure yours gets read.

Podcast 98: How to make your B2B content more readable and accessible

Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn’t accidentally exclude people.

Podcast 97: how to write valuable B2B content

How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.

Podcast 96: how to make sure your B2B content is inclusive and diverse

Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.

Podcast 95: how to write B2B social media content

Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.

How to write great content about HR technology

How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.

Podcast 93: getting insights from other departments for your B2B content

Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.

Podcast 91: the Best B2B Content of 2020

We reveal what you voted this year’s best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021.

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