Thin Slicing: What B2B marketers can learn from the agile software development practice
Software developers use thin slicing to prove the value of their projects and deliver measurable ROI fast. We explore how marketers can use it to do the same.B2BQ&A 113: What’s the best B2B content EVER?
You nominated. The judges shortlisted. And you voted. Now, it’s time to review 19 great examples of B2B content… and find out what you’ve chosen as the greatest of all time.
How to review B2B marketing copy from ChatGPT
Experimenting with AI-generated copy? Before you hit “publish”, ask yourself these five questions.
Cast your vote: What is the best B2B content ever?
Find out what you nominated as the best B2B blog posts, videos, podcasts, and long-form content – with input from expert judges – and vote for your favourite examples.B2BQ&A 112: How can B2B content stay consistent when everything changes?
We’re joined by two marketing and messaging experts to explore how you can find continuity in your B2B content, even if everything else changes.
In B2B copywriting, all experience is relevant
Your journey to becoming a B2B tech marketing copywriter will give you unique skills and knowledge that make your writing as individual as you are. (Niall should know – he was a scientist.)B2BQ&A 111: How can ABM content balance relevance and brand voice?
Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read.
How to atomise a big B2B content piece into smaller assets
Want to maintain the momentum of your hero piece of B2B content? Ben shares advice on how to break down large content into valuable, smaller assets.