Are you using hyphens correctly – and does it matter?

Hyphens aren’t just for grammar nerds; they influence your content’s readability. So what are the rules? (And when can breaking them make your content clearer?)

Webinar: How to brief your B2B copywriter (the right way)

Creating successful B2B content starts long before the writing. In this live webinar recording, you'll discover George's simple formula for a clear, effective copywriting brief.

B2BQ&A 107: Which kinds of content work for which B2B audiences?

Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.

How long is the perfect sentence in B2B copy?

A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?

B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)

We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.

How to create better content, by being a better reviewer

This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.

B2BQ&A 106: How can I make boring B2B subjects more interesting?

What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.

Three reasons why it’s better to write fresh copy than “finesse” your existing content

Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.

B2BQ&A 105: How do you evaluate B2B content quality?

We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.

B2BQ&A 104: How can you keep your B2B content fresh?

If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.

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