Podcast 90: telling stories with data

What’s more important to your B2B content, the data or the story? We ask Dr Christine Bailey and guest co-host Ramon Vanden Brulle.

A quick guide to ebooks and white papers | B2B Content Tuesdays

They’re heavyweights of the content marketing world. But as new formats emerge, how they’re used is changing. Here’s how to get more from ebooks and white papers.

7 ways to write B2B marketing content that has real value

How can you ensure your marketing content is delivering value for both your business and your audience?

How to find the right voice and tone for your B2B content | B2B Content Tuesday

SPOILER ALERT: Voice and tone are not one and the same. Here’s how they differ – and some tips for finding the right voice for your B2B brand.

Podcast 88: the changing face of B2B marketing content

David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, talk to Joel Harrison about pivotal moments in B2B marketing’s history, and what it could look like in the future.

B2B Content Hall of Fame: Drawbotics’ hyper-detailed TV office floor plans

Just occasionally, B2B marketing manages to take advantage of pop culture without sky-high levels of cringe – and Katy’s addition to the Radix B2B Content Hall of Fame does just that.

B2B Content Hall of Fame: Salesforce’s labours of love

Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.

B2B Content Hall of Fame: making dry subjects engaging at Air Charter Service

Technical writing doesn’t have to be dry and academic. Nick explains how Air Charter Service makes a niche product accessible to a broad audience.

How to create B2B content that gets media attention

It’s rare for a piece of B2B content to be covered as news, but not completely unknown. Fiona looks at how the right sort of content can generate its own PR.

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