How to build a career in B2B copywriting

In this blog, Niall takes a look at the skills you need to get into copywriting and what a career in B2B copywriting might look like.

7 ways to make your B2B writing more inclusive

It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.

5 B2B blog writing tips from Radix’s summer internship

Izzy Wicks, our summer intern, reveals five key tips she learnt from the team when taking on the challenge of blog writing.

Internship success for Izzy

The return of our copywriting skills programme created a great skills opportunity for Izzy Wicks, as we reintroduced the Radix internship scheme.

B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?

What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.

B2BQ&A 108: How much B2B content actually gets read?

How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.

B2BQ&A 107: Which kinds of content work for which B2B audiences?

Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.

B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)

We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.

How to create better content, by being a better reviewer

This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.

B2BQ&A 106: How can I make boring B2B subjects more interesting?

What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.

Improve your own writing: get our monthly copywriting tips

Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: