University won’t prepare you for the B2B learning curve (and that’s OK)
Before you enter the world of B2B copywriting, we recommend taking the time to adjust your expectations. Let me explain.
ChatGPT and B2B copywriters: mortal enemies or better together?
Can AI really write like a B2B copywriter? We sent our Head of Copy into the uncanny valley to find out.
How to build a career in B2B copywriting
In this blog, Niall takes a look at the skills you need to get into copywriting and what a career in B2B copywriting might look like.
7 ways to make your B2B writing more inclusive
It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.
5 B2B blog writing tips from Radix’s summer internship
Izzy Wicks, our summer intern, reveals five key tips she learnt from the team when taking on the challenge of blog writing.
Internship success for Izzy
The return of our copywriting skills programme created a great skills opportunity for Izzy Wicks, as we reintroduced the Radix internship scheme.B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
B2BQ&A 108: How much B2B content actually gets read?
How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.
B2BQ&A 107: Which kinds of content work for which B2B audiences?
Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.