Keywords and a crowbar: a rant about SEO copywriting for B2B

Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.

Podcast 82: B2B copywriting v technology

In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.

Podcast 81: how to make B2B content readable

We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.

5 go-to writing techniques to make your B2B copy more readable

In B2B marketing, we’re often called upon to write about obscure and complex topics. These five techniques can make your writing more readable, accessible, and digestible.

Research report: barriers to B2B marketing content

105 B2B content marketers shared their problems and frustrations with us. Now, we'll share them with you (with commentary and advice from industry experts, for good measure).

7 ways to liven up old-school B2B copy

Stuffy writing in B2B marketing copy often doesn’t work. Here are seven quick ways to liven yours up.

How to give copywriters better feedback

The more constructive you can make your feedback, the sharper your content will be. Here are five fast ways to get better results.

We asked, they answered: copywriting for B2B social media

We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)

Survey: what stops you making great B2B content?

The world is full of brilliant B2B marketers. So why is so much B2B content so awful? This anonymous survey is a place to vent about the frustrations that stop you doing the work you really want to do.

Podcast 75: B2B copywriters v AI – what does the future really hold?

How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.

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