Podcast 78: Maths for B2B marketers
How can you be sure the numbers in your content are correct? We ask mathematics resource designer, podcaster, and writer, Lucy Rycroft-Smith.
Nominate the best B2B content of 2019
What piece of B2B content has caught your eye in 2019? Nominate your favourite here...
Webinar: What does good B2B content look like? 15 essential checks
Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist.
We asked, they answered: copywriting for B2B social media
We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)
Survey: what stops you making great B2B content?
The world is full of brilliant B2B marketers. So why is so much B2B content so awful? This anonymous survey is a place to vent about the frustrations that stop you doing the work you really want to do.Podcast 74: how to use research in your B2B content
It’s been described as the “one kind of content that crushes almost everything else”, but how should you use research in B2B? We ask expert Simon Hayhurst.
Revealed: the 5 terrifying risks you should take with your B2B content
They say the biggest risk is not to take any risks. But when it comes to your marketing copy, how do you know which gambles are worth your while?Podcast 72: stop telling B2B marketers to be “brave”
B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.
Podcast 70: how to write B2B copy for engineers
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.