Why do we go to B2B conferences? (And how do we make the most of them?)
Sarah reflects on B2B Ignite’s busy 2024 schedule, and shares five tips for balancing learning and networking, and wringing every drop of value from hectic, in-person events.
A checklist to help prepare your subject matter expert for interviews and content feedback
If you want to get better results from involving an SME in the B2B content production process, this checklist is for you.
Five ways B2B marketers can go the extra mile with data privacy
Nobody is closer to customer data than marketers. Here’s what you can do to maximize data privacy and stay compliant with customer data regulations.
Thin Slicing: What B2B marketers can learn from the agile software development practice
Software developers use thin slicing to prove the value of their projects and deliver measurable ROI fast. We explore how marketers can use it to do the same.
How to commission B2B tech thought leadership – a guide
Learn how to create B2B technology thought leadership content that gets read, remembered, and shared with this guide for B2B marketers.
How to review B2B marketing copy from ChatGPT
Experimenting with AI-generated copy? Before you hit “publish”, ask yourself these five questions.
Cast your vote: What is the best B2B content ever?
Find out what you nominated as the best B2B blog posts, videos, podcasts, and long-form content – with input from expert judges – and vote for your favourite examples.
In B2B copywriting, all experience is relevant
Your journey to becoming a B2B tech marketing copywriter will give you unique skills and knowledge that make your writing as individual as you are. (Niall should know – he was a scientist.)B2BQ&A 111: How can ABM content balance relevance and brand voice?
Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read.