How to commission B2B tech thought leadership – a guide
Learn how to create B2B technology thought leadership content that gets read, remembered, and shared with this guide for B2B marketers.
How to review B2B marketing copy from ChatGPT
Experimenting with AI-generated copy? Before you hit “publish”, ask yourself these five questions.
Cast your vote: What is the best B2B content ever?
Find out what you nominated as the best B2B blog posts, videos, podcasts, and long-form content – with input from expert judges – and vote for your favourite examples.
In B2B copywriting, all experience is relevant
Your journey to becoming a B2B tech marketing copywriter will give you unique skills and knowledge that make your writing as individual as you are. (Niall should know – he was a scientist.)B2BQ&A 111: How can ABM content balance relevance and brand voice?
Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read.
ChatGPT and B2B copywriters: mortal enemies or better together?
Can AI really write like a B2B copywriter? We sent our Head of Copy into the uncanny valley to find out.
7 ways to make your B2B writing more inclusive
It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.
Internship success for Izzy
The return of our copywriting skills programme created a great skills opportunity for Izzy Wicks, as we reintroduced the Radix internship scheme.B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.