Podcast 70: how to write B2B copy for engineers
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.
Podcast 69: B2B tech copywriters versus the “Gender Say Gap”
Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
9 ways to measure B2B content performance (better than bounce rate)
Google analytics expert Jake Kimpton told us why bounce rate could give you totally the wrong idea about your content performance – and what to measure instead.Podcast 68: the best B2B content of 2018
As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.
The B2B Content Audio Blog #13: how to run a B2B messaging workshop
Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.
Podcast 67: B2B content trends and analytics – which formats get the best results?
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
What’s the big idea?
Four ways to find and own your unique story in the crowded world of B2B tech.
B2B Content Hall of Fame: the motor catalogue that repositioned a brand
B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.The B2B Content Audio Blog #5: the big mistake you’re making with titles
Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message.