Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper
Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.Podcast 84: how to manage a creative B2B content team
Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn.
Podcast 83: Lean-Agile B2B Content
Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software’s Emily King.
65 real quotes about B2B content marketing problems
Our research report into barriers to good B2B marketing content gave marketers the chance to vent anonymously about their frustrations. Here, we share what they really said.Podcast 80: Survey results special – barriers to effective B2B content
105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.
Research report: barriers to B2B marketing content
105 B2B content marketers shared their problems and frustrations with us. Now, we'll share them with you (with commentary and advice from industry experts, for good measure).Podcast 78: Maths for B2B marketers
How can you be sure the numbers in your content are correct? We ask mathematics resource designer, podcaster, and writer, Lucy Rycroft-Smith.
The Best of B2B Content 2019 – it’s time to vote
It's time to vote. We've shortlisted your nominations for the best B2B content of 2019 – and we need your help deciding who wins.