Our favourite B2B marketing insights from Ignite London 2021

Radix marketing manager Lisa attended B2B Marketing's virtual Ignite London conference. Here, she shares three of her favourite takeaways from the event.

Podcast 97: how to write valuable B2B content

How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.

How to write content for procurement leaders in 2021

International supply chains have rarely been as volatile as they are today. Here's our guide to producing content for procurement teams battling turbulent times.

Podcast 96: how to make sure your B2B content is inclusive and diverse

Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.

Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.

Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.

How to write great content about HR technology

How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.

What content marketing trends will define 2021? Here are five things the data tells us…

With 2021 already well underway, what content marketing trends will be most important? Lizzie looked at every survey, report and stat she could find – and here are the results.

Reading science: how to create B2B content that works for your reader’s brain

Science says your audience isn't reading as much of your content as you might think. Here’s some advice on how to change that.

Podcast 91: the Best B2B Content of 2020

We reveal what you voted this year’s best B2B content, and four expert panelists – Maureen Blandford, Harry Kapur, Lasse Lund and Karla Rivershaw – share their tips for 2021.

10 things I learned about B2B content marketing in 2020

Radix's new marketing manager shares ten useful lessons, learned by diving into the deep end of B2B content during a global pandemic.

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