In B2B copywriting, all experience is relevant

Your journey to becoming a B2B tech marketing copywriter will give you unique skills and knowledge that make your writing as individual as you are. (Niall should know – he was a scientist.)

ChatGPT and B2B copywriters: mortal enemies or better together?

Can AI really write like a B2B copywriter? We sent our Head of Copy into the uncanny valley to find out.

7 ways to make your B2B writing more inclusive

It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.

Internship success for Izzy

The return of our copywriting skills programme created a great skills opportunity for Izzy Wicks, as we reintroduced the Radix internship scheme.

B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?

What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.

B2BQ&A 108: How much B2B content actually gets read?

How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.

B2BQ&A 107: Which kinds of content work for which B2B audiences?

Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.

B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)

We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.

How to create better content, by being a better reviewer

This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.

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