A checklist to help prepare your subject matter expert for interviews and content feedback

If you want to get better results from involving an SME in the B2B content production process, this checklist is for you.

Five ways B2B marketers can go the extra mile with data privacy

Nobody is closer to customer data than marketers. Here’s what you can do to maximize data privacy and stay compliant with customer data regulations.

Thin Slicing: What B2B marketers can learn from the agile software development practice

Software developers use thin slicing to prove the value of their projects and deliver measurable ROI fast. We explore how marketers can use it to do the same.

How to commission B2B tech thought leadership – a guide

Learn how to create B2B technology thought leadership content that gets read, remembered, and shared with this guide for B2B marketers.

How to review B2B marketing copy from ChatGPT

Experimenting with AI-generated copy? Before you hit “publish”, ask yourself these five questions.

Cast your vote: What is the best B2B content ever?

Find out what you nominated as the best B2B blog posts, videos, podcasts, and long-form content – with input from expert judges – and vote for your favourite examples.

In B2B copywriting, all experience is relevant

Your journey to becoming a B2B tech marketing copywriter will give you unique skills and knowledge that make your writing as individual as you are. (Niall should know – he was a scientist.)

ChatGPT and B2B copywriters: mortal enemies or better together?

Can AI really write like a B2B copywriter? We sent our Head of Copy into the uncanny valley to find out.

7 ways to make your B2B writing more inclusive

It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.

Create B2B tech marketing content that really works

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