B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
B2BQ&A 108: How much B2B content actually gets read?
How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.
B2BQ&A 107: Which kinds of content work for which B2B audiences?
Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.
B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
How to create better content, by being a better reviewer
This wildly underrated skill allows the best marketers to control and accelerate content creation. And it’s a skill that you can learn.B2BQ&A 106: How can I make boring B2B subjects more interesting?
What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey’s Katherine Wildman and Robyn Collinge of WeTransfer.
B2BQ&A 105: How do you evaluate B2B content quality?
We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.
Common maths mistakes in B2B content – and how to overcome them
There are several mathematical misconceptions that are surprisingly common in B2B copywriting. Here’s how you can avoid them.B2BQ&A 103: What was the best B2B content of 2021?
What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner.