Podcast 68: the best B2B content of 2018
As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.
The B2B Content Audio Blog #13: how to run a B2B messaging workshop
Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.
Podcast 67: B2B content trends and analytics – which formats get the best results?
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
B2B Content Hall of Fame: the motor catalogue that repositioned a brand
B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.The B2B Content Audio Blog #5: the big mistake you’re making with titles
Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message.
Whatever happened to the content marketing heroes?
David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.
B2B Content Hall of Fame: the humour and humility of IBM’s Watson
When IBM’s Watson interviewed public icons, it took the campaign beyond marketing, and into the zeitgeist. Here’s why we like the idea so much.
Want to write great landing pages? Follow these three simple rules…
Landing pages are the final stop for B2B campaigns and content, so it’s important to get them right. Nick shares three essential landing page rules to help you drive more quality traffic to your website.