Webinar: What does good B2B content look like? 15 essential checks

Improve your work, review with confidence, and manage stakeholder expectations with this 15-point checklist.

Register here.

We asked, they answered: copywriting for B2B social media

We asked Comment Ground's Kate Stoodley for a B2B social media expert's perspective on what makes good copy. (Part one of a twin blog series... we answered some questions for Comment Ground too.)

Survey: what stops you making great B2B content?

The world is full of brilliant B2B marketers. So why is so much B2B content so awful? This anonymous survey is a place to vent about the frustrations that stop you doing the work you really want to do.

Podcast 74: how to use research in your B2B content

It’s been described as the “one kind of content that crushes almost everything else”, but how should you use research in B2B? We ask expert Simon Hayhurst.

Revealed: the 5 terrifying risks you should take with your B2B content

They say the biggest risk is not to take any risks. But when it comes to your marketing copy, how do you know which gambles are worth your while?

Podcast 72: stop telling B2B marketers to be “brave”

B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.

Podcast 70: how to write B2B copy for engineers

What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.

The B2B technology copywriting glossary

B2B technology and marketing both move pretty fast – so if you've heard a term you don't understand, it's nothing to be ashamed of. Here's our blagger's guide to all the definitions you might need.

Podcast 69: B2B tech copywriters versus the “Gender Say Gap”

Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?

9 ways to measure B2B content performance (better than bounce rate)

Google analytics expert Jake Kimpton told us why bounce rate could give you totally the wrong idea about your content performance – and what to measure instead.

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