B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.
Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
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