Posts tagged "brand storytelling"

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Podcasts
Lizzie Cresswell – November 30, 2020

Podcast 90: telling stories with data

What’s more important to your B2B content, the data or the story? We ask Dr Christine Bailey and guest co-host Ramon Vanden Brulle.

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Podcasts
Emily King – June 18, 2014

Radix Copycast Episode 17 – Storytelling in B2B, the final frontier

Storytelling is back on the agenda for content marketers, but how can copywriters adapt storytelling concepts in copy for B2B marketing? Listen to find out.

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Articles
Emily King – December 12, 2013

When storytelling goes bad: the misappropriation of stories by marketers

Marketers have been told repeatedly that we love listening to people tell stories. But have marketers been using storytelling effectively?

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Posts tagged "brand storytelling"

Podcast 90: telling stories with data

Radix Copycast Episode 17 – Storytelling in B2B, the final frontier

When storytelling goes bad: the misappropriation of stories by marketers

Create B2B tech marketing content that really works

The Radix Podcast

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