How to brief your copywriter – in briefing documents and on calls

Niall looks at the best way to brief your copywriter, what information you should give them, and why a follow-up call is essential.

Webinar: How to brief your B2B copywriter (the right way)

Creating successful B2B content starts long before the writing. In this live webinar recording, you'll discover George's simple formula for a clear, effective copywriting brief.

We need to talk: the power of a great briefing call

Briefing calls are an important part of the writing process. Without them, we’re unable to convey our clients’ expertise. Nick explains why before writing copy, it's important to have a call.

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