Podcast 35: Three kinds of B2B marketing content you’re probably missing
If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…
Podcast 29: How we made an entire board game based on one blog post
Getting your audience to notice you through content marketing can be difficult. So we decided to do something different: we created a board game.
Funnel!: A brief history of the world’s first content marketing strategy game
Back in 2014, one of the Radix team suggested we make a board game about the role of copy in content marketing. So we did. Steve relates the epic tale of how Funnel! was born.